NAGT Identity Guidelines and Logo Use

The guidelines and standards that follow are provided to facilitate the appropriate and effective use of the graphic identity standards of the National Association of Geoscience Teachers.

The NAGT Logo

The logos of the National Association of Geoscience Teachers contain two elements, a graphic representation of mountains and the initials of the association's name. They are available in two configurations (stacked and horizontal) and in both black and two-color (black-and-green and white-and-green) combinations.

Stacked Version

NAGT Logo-Stacked Black (a 487 by 675 pixel PNG)
NAGT Logo-Stacked Black (a 488 by 676 pixel JPEG)
NAGT Logo-Stacked Black (TIFF) (TIFF 341kB Apr4 12)
NAGT Logo-Stacked Black (EPS) ( 354kB Apr4 12)
White Logo w/ Transparent Background
NAGT Logo-Stacked White (a 487 by 675 pixel PNG)
NAGT Logo-Stacked White (EPS) ( 342kB Apr4 12)

Standard usage of the stacked logo should be no smaller than 1" wide by .75" tall with at least .25" white space on all sides. 


Horizontal Version

NAGT Logo-Horizontal Black (a 338 by 1649 pixel PNG)
NAGT Logo-Horizontal Black (a 338 by 1650 pixel JPEG)
NAGT Logo-Horizontal Black (TIFF) ( 2.1MB Apr4 12)
NAGT Logo-Horizontal Black (EPS) ( 346kB Apr4 12)
White Logo w/ Transparent Background
NAGT Logo-Horizontal White (a 338 by 1649 pixel PNG)
NAGT Logo-Horizontal White (EPS) ( 341kB Apr4 12)

Standard usage of the horizontal logo should be no smaller than 2.25" wide and .5" tall with at least .25" white space on all sides.

Font

The font used to render the "NAGT" embedded in the official logo is Eurostile Bold Extended 2.

Colors

The colors are 100% black, 70% black, and PMS (Pantone Matching System) 361. When printing materials in color, use files saved in CMYK mode rather than RGB. If PMS 361 cannot be used as a background color, choose a similar green or an earth-tone color on which the black logo displays with appropriate contrast and clarity.

Formats

The logos are provided in several formats to facilitate their use in different media:

  • For web use: .png and .jpg
  • For print: .eps (can be resized for large-format printing without loss of resolution)

Section and division logos

NAGT section and division logos are also available for download in these formats.


Initials-Only Option

The initials NAGT in Eurostile Bold Extended 2 may be used separate from the mountains graphic if space is tight. It is strongly recommended that printed materials using them also include - in the text or in a headline or subhead nearby - the words "National Association of Geoscience Teachers" in a matching or compatible typeface.

 


Inappropriate use of logos

Do NOT use the mountains graphic in the logo by itself to identify NAGT.

Do NOT use .jpg or .png files on solid background colors. They do not have transparent backgrounds and you'll end up with white boxes like this one.

 


Recommended Secondary Headline and Body Typefaces

The following typefaces are recommended for use with NAGT logos when the logo is included with additional text.

Compatible Headline Fonts

  • Arial bold
  • Arial Narrow bold
  • Calibri bold
  • Eurostile bold Myriad Roman
  • Haettenschweiler
  • Helvetica bold
  • Impact regular
  • Helvetica Neue condensed bold
  • Myriad Pro black, bold, semibold 
  • Myriad Pro bold condensed, semibold condensed 
  • Tahoma bold
  • Trebuchet MS bold
  • Verdana bold

Compatible Body Text Fonts

  • Cambria regular
  • Garamond regular
  • Minion Pro regular
  • Myriad Pro regular
  • Optima regular
  • Palatino regular
  • Times regular
  • Times New Roman regular
  • Verdana regular 

 

 

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