Earth Science Week 2010 Highlights Report

Dear Friend of Earth Science Week:

Thank you for your support of Earth Science Week! As we prepare for Earth Science Week 2011, the American Geological Institute is pleased to release the "Earth Science Week 2010 Highlights Report."

Last year's celebration was our most successful yet. Educators, students, geoscientists, and citizens in all 50 states and more than five countries held events, visited classrooms, explored outdoor sites, and took part in Earth science activities. Earth Science Week 2010 reached more than 46 million people through direct promotions, special events, media coverage, and the Internet.

Among surveyed participants, 88 percent said they plan on increasing or maintaining level participation in the future. Moreover, 85 percent said Earth Science Week offered opportunities for teaching and promoting Earth science that they would not have otherwise.

Over more than a dozen years, Earth Science Week has emerged as the geoscience community's leading public outreach campaign. At a time when natural hazards, climate, and energy rank among top public concerns, this program finds an enthusiastic audience.

We invite you to learn more about the celebration (http://www.earthsciweek.org). Please feel free to contact me if you have any questions or would like to discuss the important role that your organization can play in Earth Science Week 2011 (Oct. 9-15), when our theme will be "Our Ever-Changing Earth!"

Sincerely,

Geoff Camphire
Manager, Outreach Programs
American Geological Institute